Tell Yours.

Portrait of founder, Coco Maxwell, a smiling with shoulder-length brown hair, wearing a black blazer and a necklace with a small pendant, against a grey background.

Artist Stories by Atha is the culmination of Coco (Quinn Athapap) Maxwell’s time spent studying art history and working beside her colleagues that were burgeoning artists themselves. 

Maxwell found herself tremendously inspired by her classmates who balanced their studies with work and also trying to launch their artistic careers. Her vision was to support these artists by finding a way to increase their visibility without also adding to their workloads. Recognizing that cultivating a broad social network is key to an artist’s success, this project is driven by the goal of fostering meaningful relationships among these emerging creatives.

A dark blue circular graphic containing white text that reads: "Artist Stories is ________", with additional points stating that artist stories are more detailed than an Instagram page, more formal than a blog, and more accessible than gallery representation.

Our Mission.

Artist Stories by Atha is a digital platform that showcases curated collections of emerging artists. Our mission is to support artists by giving them an opportunity to formally introduce themselves to the industry. Instead of having to create their own websites or rely on gallery representation, Artist Stories serves as an intermediary between the artist and the public.

Our Purpose.

TO INTRODUCE: as emerging artists the participants haven’t had many opportunities to showcase their work, whether that be in exhibitions or art publications. Artist Stories gives them a digital space to display their work and offers a glimpse into their portfolios. 

TO CAPTURE: these collections are a digital time capsule; freezing an exciting moment in time when the participants were just beginning their careers. It offers a glimpse at what themes emerging artists were exploring in their cities and better places them in the canon of art history. 

TO CONNECT: Artist Stories creates connections by providing artists with a space to share their artistic practices. Clearly defining their creative identities encourages a deeper appreciation for their work, compels others to follow their careers, and increases their overall visibility.

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